Atomic Way

"We brand while we sell and sell while we brand."

As an agency, Atomic drives all our work with a set of ideas we call "the Atomic Way" — developed because successful direct marketing must create immediate action. Whether we are making the phone ring, driving web traffic, or generating retail action, we drive immediate action with the Atomic Way — compelling communication, executed with exceptional creativity and according to DRTV fundamentals.

Core to the Atomic Way is our single-minded focus on communication — a priority required for DRTV success. As a result, our work solves tough problems and delivers the innovative messaging our clients need. Beyond DRTV, the Atomic Way drives all of our projects including POP video, web videos, training tapes, radio and more.

The "Atomic Way" delivers the combination of sales and branding our clients need. In measured tests of brand communication by Nielsen, our work dramatically outperforms the average national :30-second spot on believability, likeability, importance of claims, and brand recall.