By Doug Garnett, on April 15th, 2013 Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is filled with tremendously attractive and detailed theories about action “X”…
Read More: Don’t Test Whispers
By Doug Garnett, on February 21st, 2013 A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
Read More: At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey
By Doug Garnett, on February 18th, 2013 I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad biz and you’ll find a cacophony of agency names in…
Read More: Agencies Need to Be Good Stewards of Their Own Brand
By Doug Garnett, on February 8th, 2013 Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order to build brand, you need to use brand advertising. Except,…
Read More: The Brand Building Power of Product Advertising
By Doug Garnett, on February 7th, 2013 I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more energy from smaller packages. Yet, despite major investement in solar,…
Read More: Consumer Solar Needs a Steve Jobs to Make it Fly Off the Shelf.
By Doug Garnett, on January 10th, 2013 Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied.… Pretty funny. But while I may love that crack, it looks like satisfaction survey
Read More: Using Satisfaction Surveys to Create Unhappy Customers
By Doug Garnett, on October 23rd, 2012 There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV becomes a variant of online video. (Really? We need better…
Read More: Challenge the Myths of Internet TV with Reality
By Doug Garnett, on October 15th, 2012 Wave Goodbye to Branded Content MythsHumanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult life has been paced by…
Read More: Space Jump Gets Viewers. But Does Branded Content Really Fly?
By Doug Garnett, on October 11th, 2012 I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut Pro/FCP-X debacle, starting 11/1 my company will create no new…
Read More: Apple & Application Software…iOS6 Maps Debacle Looks like Final Cut Fiasco
By Doug Garnett, on September 30th, 2012 My nephew recently pointed out this bit from joke news site The Onion. (Link here.…) It’s a pretty funny article – suggesting that the act of putting up
Read More: A Yard Sign Advertising Lesson From The Onion
By Doug Garnett, on September 27th, 2012 Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads off followed by Keurig, Skype, Amazon, Vizio, Samsung, YouTube, Netflix,…
Read More: Kobalt Tools Becomes a 2012 “Brand to Watch” (An Atomic Client)
By Doug Garnett, on September 17th, 2012 Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.)… But there is a lot of hype about the rate of
Read More: New Confirmation that Offline Advertising Drives Online Success
By Doug Garnett, on September 12th, 2012 I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
Read More: Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors
By Doug Garnett, on August 22nd, 2012 ‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever…
Read More: Apple vs Samsung Reminds Us: What’s Obvious Today Was Obscure in the Past
By Doug Garnett, on August 2nd, 2012 The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line advertising. But those very same companies are blind to the…
Read More: Web Advertising and the Myth of “Lean Forward Media”
By Doug Garnett, on August 1st, 2012 There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store brands are thriving. This is to be expected – both…
Read More: Store Brand? Manufacturer Brand? The Real Issue is Telling Consumers Something Meaningful.
By Doug Garnett, on July 2nd, 2012 The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech Apocalypse destroy whatever they touch. So, as soon as someone…
Read More: Research Shows that Smart Phones HELP Retail
By Doug Garnett, on June 28th, 2012 A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I responded “Why? What is the difference for your business between…
Read More: The Power of Low & Consistent DRTV Spending
By Doug Garnett, on June 28th, 2012 Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it was refreshing to read Byron Sharp’s latest post “A Little…
Read More: The Power of Low & Consistent Mass Media Spending
By Doug Garnett, on June 21st, 2012 Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite, etc.). Of course, those wishing to become rich in a…
Read More: Cable Cutting? Census Suggests Just Sharing Households.
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Main Atomic Direct Website
Doug Garnett  Founder & CEO, Atomic Direct
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