Do Ad Agencies Serve Clients or Their Own Bottom Line? It’s Tricky.

AgencyClientpullQuote In 2012 I wrote a blog post motivated by a letter penned by a departing Goldman Sachs executive. The letter had appeared in the New York Times. If you haven’t…

Longer Spots, Better Results: Keys for a Killer 2-minute Spot

120seconds This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots — 60 and 120 seconds — are a staple of response-measured…

Housewares 2016: Where Did the Innovation Go?

2016-SHOW_Horiz_dates A week ago I returned from my trip to the International Housewares Show in Chicago. The show remains quite vibrant despite over a decade of fears for its demise. But…

Why was Azek at New York Fashion Week?

Azek This year New York Fashion Week was greeted by Azek – a new advertiser hoping to reach women. But for Azek, a brand unknown to consumers, the campaign fails on…

Driving Success for Innovative Products in the Hostile World of Retail

Hostile World v3 I’ve spent a career introducing innovative new products at retail and know how challenging it is to make them succeed. And today, as always, one critical challenge for innovative products…

Consumer IoT Needs TV – But Not “Business as Usual” TV

Business as usual Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the centers of innovation in tech you’ll hear about cleverness and…

Kickstarter’s COOLEST COOLER Can Teach Us a Digital Lesson

iStock_000023073680_Medium A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical vetting before a product hits retail. And there’s no question:…

Plant, Water, and Harvest: 7 Rules for Media Attribution

iStock_000010933844_Medium The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of highly accurate attribution is all the rage. And…

“Business as Usual” Marketing Fails Another Innovative Product: Titanium Coated Sewing Needles

Judith Quinn Garnett Art quilt courtesy Judith Quinn Garnett. Product innovation is the lifeblood of consumer hardgoods companies. And I’ve spent my career using communication to get maximum business impact for innovative products.…

Top 5 Posts of 2015

Red colorful fireworks on the black sky background   Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts: 1. The 24 Hour Fitness Personal Greeting is Creepy 2.…

Target “Misses” It’s Online Projections. And We Care…why?

Silos HiRes cropped Saw this story on RetailWire titled “Does Target have a problem online?” (click here). The gist is that analysts are worried about Target because they exceeded the national…

I Want My TiVO! Cutting the Cable on Cable Cutting

Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying as people cut the cable. And they’ve titled this…

Steve Jobs & Keeping Silos from Abusing Their Power

Silos HiRes cropped I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power – showing how/when being jack of all trades (and master…

Kickstarter Mythology Needs Some Retail Reality

Caution Reality Check Zone ahead... Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie projects. It was designed for these and they seem to…

Big Data Caution…from GK Chesterton

Guy with Antenna on Head “The real trouble with this world of ours is not that it is an unreasonable world, nor even that it is a reasonable one. The commonest kind of trouble is…

Bureaucracy tends to protect itself even if that causes its own failure

This is a short post – because I mostly wanted to pass along Steven Dennis’s excellent thoughts about innovation in big operations. He posted those thoughts this morning on his…

The 24 Hour Fitness Personal Greeting Is Creepy

iStock_000011312068Small 24 Hr Fitness Some of the worst ideas start when someone means well, but doesn’t think clearly. Or. maybe, just thinks clearly badly. Either way, 24 Hour Fitness’s newly impersonal “personal” greeting just…

Where there’s new media smoke, there’s usually a smoke machine

iStock_000008200890Large Gas Mask Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles in modern marketing: Where there’s smoke, there’s usually

The Search for Meaning in Big Data

iStock_000043520718 SML data downpour Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s less discussed are the challenges companies face in finding…

Cursed by Checkbox Video

iStock_000018452176_Medium CHECKBOX You know the videos I mean – the ones made so the agency can check the box “Cool video complete”. (Of course, many of them aren’t very cool – at…