New media has found one more shiny new bauble – this time it’s online video. And we’re bombarded with exaggerated promises of a new marketing utopia. In truth, online video can bring tremendous power – but only if you approach it with your eyes open. 
. . . → Read More: Searching for Reasonable Expectations for Online Video Power
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I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a lot of people in the ad business seem to have decided this campaign was the grand epiphany of social media effectiveness. Except, I’d done some reading about the effectiveness of the campaign and found its [...] Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe, they say, that these fundamental skills for understanding arcane concepts like “profit” get in the way of true creativity. (More on this mis-direction in a future post about an ad biz culture I call “creative [...] http://adage.com/article/cmo-strategy/advertising-industry-s-super-bowl-stumble/231874/ . . . → Read More: Superbowl & ad content… It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad that today’s customer rep picked the one that says “We’re not satisfied until you’re not satisfied”. I just got off the phone from my worst customer service experience in…well…a long time. And this catalog that [...] I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming. After all, what are most teens watching online? You can bet it’s NOT Masterpiece Theater or Nature. More likely they’re watching video’s of guys becoming eunuch’s when [...] Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them. I learned this lesson on my first project out of college. In that project I designed a network of Apple 2′s to display wire wrap harness instructions for avionics assembly at General Dynamics. (Back [...] Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link Here.) The announcement is from As Seen on TV. And it’s an odd announcement for quite a few reasons: Why would they think a “Test Before You Invest” new? Companies have known that these strategies [...] |
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Copyright © 2010 Doug Garnett - All Rights Reserved |
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