Is Disruption the Most Important Model for Innovation?

The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would tell us it points the way to the strongest business…

Is Disruption the Most Important Model for Innovation?

The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would tell us it points the way to the strongest business…

The Brick & Mortar Advantage

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as “Omnichannel”. After all, customers will buy through the channel that…

The Brick & Mortar Advantage

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as “Omnichannel”. After all, customers will buy through the channel that…

Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

Is “Evil Empire” in the Whole Foods Brand Brief?

Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly do things that contradict their brand (Exhibit A,…

Big Data. Big Promise. Big Caution.

Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new truths. Time will tell. But in the meantime, most big…

Big Data. Big Promise. Big Caution.

Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new truths. Time will tell. But in the meantime, most big…

Advertising Awards: Protecting the Creative Status Quo

As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting – when it comes to it’s impact on marketing. But we’re…

Advertising Awards: Protecting the Creative Status Quo

As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting – when it comes to it’s impact on marketing. But we’re…

“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

The Quote
Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever quotes attributed to David Ogilvy, mixed with a couple pictures…

“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

The Quote
Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever quotes attributed to David Ogilvy, mixed with a couple pictures…

Using Response Measured Advertising in an OmniChannel World

I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen the tremendous economic power that DRTV offers. Used in the…

Using Response Measured Advertising in an OmniChannel World

I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen the tremendous economic power that DRTV offers. Used in the…

Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…

“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation. I think it’s a…

Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to consider which it is – choosing to believe they…

Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to consider which it is – choosing to believe they…

Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

In my last post I wrote about agency feedback loops – how important they are and the three tiers of feedback that drive the best improvement. (Link here.)…

Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

In my last post I wrote about agency feedback loops – how important they are and the three tiers of feedback that drive the best improvement. (Link here.)…