My iPad – Post 9 – The Good Old Days of Mobility

In the dark ages before desktop computers (way back in the 70′s and 80′s) we were able to work lots of places with pens and pads of paper. At General…
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The Incredibly Short Half Life of YouTube Video

Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
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I Don't Care About Internet & TV Convergence

I loved this Forbes Article…. Because after 30 years working with consumer goods and technology, I don’t think tech companies have yet figured out how to listen to what matters
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My iPad – Post 8 – The Screen

Been a bit since I blogged about the iPad. That’s what satisfaction (and a busy travel schedule) will do for you. Takes the edge off of blogging. Having completed my…
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Google Needs an Infomercial

Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products made for consumer use. Truth is, the value of most…
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The Sound & Fury of GoogleTV

Last Thursday Google TV was announced. I’d hoped for something good. The intersection of TV and the internet could create a fantastic viewer experience. Sadly, the combined power of Google,…
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Online Video: The 2 Minute Myth

There are a lot of myths surrounding online video. But the most insidious seems to be the assumption that no one will watch more than 2 minutes.  
 
Is…
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The Myth of "Apple Cool"

Read an article this morning about the iPhone (Apple’s iPhone Does Well Despite Better Competition…). Sadly the author cops out – takes the lazy way out – and
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My iPad – Post 7 – Two Weeks in Flatland

It was 2 weeks ago this afternoon that we welcomed the FedEx guy to the office and relieved him of responsibility for my iPad 3G. In other words, 2 weeks…
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Who makes money from social media? Agencies and consultants

“What has been will be again,
what has been done will be done again;
there is nothing new under the sun.” Ecclesiastes 1:9 IBM is claiming that advertising will never…
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My iPad – Post 6 – App Developers: Raise the Bar

Uh oh. Someone published an article telling me Flatland has big problems. It does? Here’s the scoop. A group recently tested the iPad among certain potential users and published their…
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Learning to Make Online Video Content Effective

In an earlier post I noted that companies are struggling to develop commercially effective content for their Web 2.0 efforts. Where can you find commercially effective content? The surprising answer…
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New Data Challenges the "Cult of Market Influencers"

Market influencers. A good concept. But it has run rampant in marketing — especially in the exaggerated hype surrounding social media. Social media’s growth is based on a theory. That…
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If Content is King, Where are Its Clothes?

In the new world of marketing 2.0, we’re being told “content is king”. Unfortunately, most advertiser created content fails to deliver significant value to the consumer or the advertiser. We…
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My iPad – Post 5 – Keyboard Solution Means Portability with Desktop Capability

When Apple announced the iPad, many technologists criticized them for relying on the touchscreen for a keyboard. I was disappointed that Apple offered no explanation at the time. Because there’s…
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My iPad – Post 4 – The Human Scale

Sometimes it’s the small things that make a product revolutionary. That’s part of what drives some Windows advocates crazy about the Mac. Many small Mac advantages add up to a…
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My iPad – Post 2 – Flying & a Trade Show

Today, Flatland and I took our first trip. To Las Vegas (whoopee – not) for the National Hardware Show (I like this show). Worked on the flight down, played a…
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My iPad – Post 3 – Presentation Engine

You may wonder where post 2 is. Funny story. The WordPress App on the iPad ate it. But trust me, that post is quite insightful and when I finally get…
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The Internet Without Browser

I saw a new term used the other day: Splinternet. It was used to criticize what Josh Bernoff referred to in AdAge as “a web in which content on devices…
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My iPad – Post 1 – Missives from Flatland

Last Friday, I received my iPad and christened it “Flatland”. It’s an iPad 3g, 32GB. And I ordered Apple’s case, an output cable so I could present from it, and…
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