QVC Wants to Eliminate Telemarketing Costs with Instant TV OrderingThere’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV advertising…
Read More: Can QVC Succeed with Instant TV Ordering Where Everyone Else has Failed?
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…Eurovan vacation in Eastern WashingtonTwo and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7, sleeps four, hauls 4′ by 8′ A few years ago I heard an author speak about his new advertising book. His primary claim was that clients turn down great creative because they are ignorant. Challenging thought.… Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature, perhaps because it’s easier to blame the technology. Or because… …Grills like this were on the shelf for nearly 20 years before communication made a breakthrough Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the Internet. Of course this is an absurd idea. And this… The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated purchases. And because of thoroughness, neutrality and independence, consumers came… The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here)…. Why? Because there’s always a cost. And on the internet, This is a post on my other blog – “TheShelfPotato”…. Talks about Snuggie AND about the lessons brands should learn about Snuggie. As well as how brands shouldn’t follow …Why would a shelf potato this cozy want to race out the door? For years, a blanket with sleeves called the Slanket sat on shelves. And it wasn’t alone as Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to start changing our communication And that starts by getting a… My last post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are, frankly, silly. So why do we hear so much negativity… By Ben Smith “From half baked spud to dud in 2 months is no way to go through a life-cycle son.” Article: “Death of the Microsoft Kin: A Look at … |
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