Offline Advertising is Necessary for Online Growth

By Doug Garnett, on October 29th, 2010%

If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you. But if you need to drive growth in large markets,…
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Wishing it was true? Internet TV advocates trumpet flawed research.

By Doug Garnett, on October 26th, 2010%

There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible to circulate mis-leading research. Scoop is that Internet TV advocates…
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Should Apple Share its Software?

By Doug Garnett, on October 18th, 2010%

It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare expert. But some of the fallacies surrounding FreeWare seem pretty…
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What Parts of Internet TV will Twenty-Something’s Still Want When They’re 35?

By Doug Garnett, on October 17th, 2010%

All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s is one key place where companies forget about human nature.…
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Key to New Product Success: Avoid “Death by Brand Advertising”

By Doug Garnett, on October 1st, 2010%

Brand Advertising is Often the Wrong Choice for New ProductsWhen you have a new product, the first order of business is getting consumers to love the product – love …
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