“Free Internet TV” Will Hurt Consumers

By Doug Garnett, on November 21st, 2010%

Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes notice of the tech press that equally cheesy claims of…
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Five Reasons Consumers will “Friend” Your Company.

By Doug Garnett, on November 12th, 2010%

In my last post, I noted six hard truths or axioms… I’ve developed about social media. And while these are sobering thoughts, it’s only by facing a medium’s weaknesses that
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“Most Consumers Don’t Want to Be Your Friend”: Six Axioms of Social Media.

By Doug Garnett, on November 11th, 2010%

We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad biz has somehow convinced itself that the vast majority of…
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Impact Driver or Impact Wrench? Confused Names Keep Products on the Shelf

By Doug Garnett, on November 8th, 2010%

…End-user confusion about drills and drivers is rampant – although the model in this stock photo looks more bored than confused.There are many ways that companies conspire to keep their
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Impact Driver or Impact Wrench? Once More Hardware Marketers Hurt Themselves with Names

By Doug Garnett, on November 8th, 2010%

…End-user confusion about drills and drivers is rampant – although the model in this stock photo looks more bored than confused.Tool makers have created a wilderness of product, category and
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New Media Noise: Living in a Third World Airport?

By Doug Garnett, on November 2nd, 2010%

I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media… with interest. In this post he recounts being bombarded in a foreign
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