| Atomic Direct's Blog

DVR’s Do Not Hurt Ad Effectiveness – And May Help It

By Doug Garnett, on December 22nd, 2010%

Media Post reports yet one more study (link here)… that shows that time shifting doesn’t hurt TV ad effectiveness. So after a decade of the ad business seeming to “wish”
Read More: DVR’s Do Not Hurt Ad Effectiveness – And May Help It

By Doug Garnett, on December 15th, 2010%

In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail and become the biggest sales channel for every product on…
Read More: How Segmentation Becomes Fragmentation: Online Advertising’s Incredible Blind Spot

By Doug Garnett, on December 9th, 2010%

Social media experts have spent the last few years telling us how hard it is to calculate the value of social media connections to monetize their efforts. I’ve read their…
Read More: The Key Truths About Social Media Are Already Known by Direct Marketers

By Doug Garnett, on December 6th, 2010%

Media Daily News recently published an article by Wayne Friedman covering key statistics …about viewing of advertisements. It shows a striking truth: 63% of people say they ignore all internet
Read More: People Ignore New Media – Much More Than They Ignore Traditional Media

By Doug Garnett, on December 1st, 2010%

…What video content does a shopping consumer need and want?Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those videos
Read More: Smart Choices Make Online Videos that Drive Web (and Retail) Sales