Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with those challenges. Yet, I give Nielsen credit for reasonably estimating…
Read More: DRTV Finds What Nielsen Misses: An Audience That Will Take Action
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this morning. (Click here.)… Seems that ratings for the playoff
Read More: Once More, TV Ratings Soar
Wayne Friedman noted in a recent article in MediaPost… that advertisers have been slow to embrace HD for their TV ads. And that got me thinking. I love HD programming
Read More: Does HD Help TV Advertising? Not really.
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes, I know DRTV stands for “Direct Response Television” and that…
Read More: The Yell & Sell Approach to DRTV Decreases Retail Impact.
This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link).… In fact, TV prognosticators, programmers
Read More: Traditional TV Viewing Was Surprisingly Healthy in 2010