DRTV Finds What Nielsen Misses: An Audience That Will Take Action

By Doug Garnett, on January 28th, 2011%

Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with those challenges. Yet, I give Nielsen credit for reasonably estimating…
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Once More, TV Ratings Soar

By Doug Garnett, on January 25th, 2011%

Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this morning. (Click here.)… Seems that ratings for the playoff
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Does HD Help TV Advertising? Not really.

By Doug Garnett, on January 21st, 2011%

Wayne Friedman noted in a recent article in MediaPost… that advertisers have been slow to embrace HD for their TV ads. And that got me thinking. I love HD programming
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The Yell & Sell Approach to DRTV Decreases Retail Impact.

By Doug Garnett, on January 20th, 2011%

There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes, I know DRTV stands for “Direct Response Television” and that…
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Is Coupon Clipping Social Media’s Primary Value to Advertisers?

By Doug Garnett, on January 18th, 2011%

Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream. And that creates a tremendously dysfunctional business – which dashes…
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Traditional TV Viewing Was Surprisingly Healthy in 2010

By Doug Garnett, on January 3rd, 2011%

This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link).… In fact, TV prognosticators, programmers
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