What Happened To The Web’s Promised Land of Targeted Advertising?

By Doug Garnett, on February 28th, 2011%

In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught in January of 2001, an overwhelming number of reviews have…
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Despite Claims, Web Communication Is No More Respectful Than Traditional Advertising

By Doug Garnett, on February 21st, 2011%

Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes for fear of losing future work; at other times because…
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Reading the Fossil Record: Why Mobile Retail Tracking Can’t Replace Focus Group Research

By Doug Garnett, on February 17th, 2011%

There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking is “in place”. The question is interesting because it reveals …
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Squirrel! Advertising Agencies Chase Utopian Theories

By Doug Garnett, on February 14th, 2011%

There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies. Then, stand back and let the stampede commence! I was…
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Do Superbowl Ratings Identify Flaws in Online TV Theory?

By Doug Garnett, on February 7th, 2011%

Overnight ratings for the Superbowl are in – and they’re outstanding. (Click Here.)… Of course, this suggests that when internet TV enthusiasts tell us about huge groups of people
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Facts, damn facts. Clickthrough Rates (CTRs) for Facebook Ads

By Doug Garnett, on February 2nd, 2011%

Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop is, somebody cared enough about where their money was going…
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