Humanity, Humility, Statistics & Brands. Thoughts About “How Brands Grow” by Byron Sharp

By Doug Garnett, on March 25th, 2011%

For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve read in a very long time comes from an academic…
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The Lost Art of Persuasion: Why Advertisers (Wrongly) Think Persuasion is Unimportant

By Doug Garnett, on March 23rd, 2011%

Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll blog in the future about the truths that it offers…
Read More: The Lost Art of Persuasion: Why Advertisers (Wrongly) Think Persuasion is Unimportant

More Research Shows DVR’s (e.g. TiVO) Increase Advertising Impact!

By Doug Garnett, on March 2nd, 2011%

Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years telling us that DVRs will destroy ad viewing. But those…
Read More: More Research Shows DVR’s (e.g. TiVO) Increase Advertising Impact!