Do You Insult Consumer Intelligence With Entertainment Value?

By Doug Garnett, on April 29th, 2011%

I wrote recently about the advertising business’s mis-understanding of the idea of “likability”…. I think we have a similar problem with the idea of “entertainment”. Listen to many agencies
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The Human Value of Effective Advertising

By Doug Garnett, on April 26th, 2011%

There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective when it doesn’t ask consumers to do anything.These theories are…
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iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year

By Doug Garnett, on April 22nd, 2011%

Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2 – my new iPad2 (64GB, 3g, black with Red case).…
Read More: iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year

iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.

By Doug Garnett, on April 20th, 2011%

Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland 2. Have to admit that the full blown wide-eyed amazement…
Read More: iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.

Does “Likability” Create Advertising That Consumers Hate?

By Doug Garnett, on April 13th, 2011%

Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability became an advertising absolute. So disagreeing with the concept of…
Read More: Does “Likability” Create Advertising That Consumers Hate?