Incredible Deception: Using Research to Drive New Media Adoption

By Doug Garnett, on May 20th, 2011%

Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing unflattering articles about Google privacy concerns. And there’s a tiny…
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Is Classic “Brand Advertising” Right for Your Brand?

By Doug Garnett, on May 16th, 2011%

The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”…. This is VERY wrong. All advertising will build brand
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Mid-term Status on Web Delivered TV – Chaos Only a Geek Could Love

By Doug Garnett, on May 13th, 2011%

My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and upgraded our sound system. And, so, in one grand swoop,…
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Research Proves Netflix is the Internet Hawg. What Will the Angry Birds Do?

By Doug Garnett, on May 5th, 2011%

A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest consumer of bandwidth. (Report here.) And so it begins. What …
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The New (Old) Truth: Mass Media is the Key to Building Brands

By Doug Garnett, on May 5th, 2011%

For some time, marketing has been dominated by the theory that the way to success is getting your most loyal consumers to buy more. As a result, it’s become popular…
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