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4th of July Reading: Research Helps Segment Social Media Users for Advertisers

By Doug Garnett, on June 29th, 2011%

Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment the social media users – and finally get some actionable…
Read More: 4th of July Reading: Research Helps Segment Social Media Users for Advertisers

Brand Begins and Ends with Your Products (Or Services).

By Doug Garnett, on June 29th, 2011%

I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question from the brand side of the house: “How can it…
Read More: Brand Begins and Ends with Your Products (Or Services).

Want Consumers To Pay Attention To Your Ads? Make Them Meaningful.

By Doug Garnett, on June 23rd, 2011%

A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”…. Seemed like a smart read because I always love to see
Read More: Want Consumers To Pay Attention To Your Ads? Make Them Meaningful.

An Axiom For New Media: Big Numbers are NOT the Same as Meaningful Numbers

By Doug Garnett, on June 13th, 2011%

It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of these and bazillions of those – all delivered with mega-pico-tetra…
Read More: An Axiom For New Media: Big Numbers are NOT the Same as Meaningful Numbers

Power to the Consumer! (At least until the next fad.)

By Doug Garnett, on June 8th, 2011%

2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do – from how we make our populist coffee to beginning to …
Read More: Power to the Consumer! (At least until the next fad.)