Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it was the claim to “know who the individuals are”. Today,… Read More: Does Web Targeting Live Up to the Hype?
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following: Your effective social media audience is about 10% of your… Read More: A 10% Audience: Social Media’s Bad News…and Good News
