Salesmanship and The Myth of the New Consumer

By Doug Garnett, on August 30th, 2011%

Salesmanship is, and always has been, a critical skill needed to drive advertising success. Sadly, it’s a skill that doesn’t come out of J-school or portfolio school. Perhaps that’s why…
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The Myth of the New Consumer

By Doug Garnett, on August 30th, 2011%

Read some of the latest theories of the hip & happening SoMe experts and, apparently, the influence of the web is so strong that an entirely separate species has evolved…
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Byron Sharp Suggests “Hot Blooded Emotions” Don’t Create Loyalty

By Doug Garnett, on August 25th, 2011%

I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from another source. But a recent blog post by Byron Sharp…
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When Brands Claim to “Engage” Online, Do They Really Engage Consumers?

By Doug Garnett, on August 22nd, 2011%

Through the late 1990′s, the idea of “engaging” consumers became one holy grail of advertising. What agencies were seeking were ways to communicate with consumers as they “leaned forward” as…
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Mediocrity: The Biggest Danger to Advertising Research

By Doug Garnett, on August 15th, 2011%

A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the more you waste money. Research inevitably leads to conformity.”… (
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Nickled and Dimed into Hating the Cloud

By Doug Garnett, on August 9th, 2011%

The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of the cloud? Mostly that it makes hazy and unclear the…
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