A Baker’s Dozen Truths About Brands and Brand Advertising

By Doug Garnett, on October 25th, 2011%

Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads to a bunch of lists – each claiming to reveal…
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How is it that Television Keeps Getting MORE Vital, Not Less? (Including Some Surprising Thoughts from Jobs.)

By Doug Garnett, on October 23rd, 2011%

There’s something in the water of technology centers in the US that drives an idea that digital media always means revolution. It’s been there a very, very long time. And…
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Read Headlines about New Media Research with Skepticism

By Doug Garnett, on October 13th, 2011%

Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a great job alerting the media! (Here’s the article about …
Read More: Read Headlines about New Media Research with Skepticism

More Confirmation of Traditional TV’s Advertising Strength

By Doug Garnett, on October 10th, 2011%

The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV was dying. But not only won’t it die — it…
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Larry King. A TV Endorsement Sell Out?

By Doug Garnett, on October 3rd, 2011%

Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks like an interview format with an 800# underneath. Surprise turned…
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