New Book: “Building Brand with Direct Response Television”

By Doug Garnett, on November 14th, 2011%

With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television…“. This book takes an unusual look at DRTV – focusing
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GoogleTV: “More Returns than Sales” (Logitech)

By Doug Garnett, on November 11th, 2011%

I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and make the marketplace think it’s valuable. And from the start …
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