Ad Fail: Dramamine Ads Cause Air Sickness

By Doug Garnett, on February 28th, 2012%

The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss the good old days.) So we have to get used…
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Mobile Advertising Not All It’s Been Cracked Up to Be?

By Doug Garnett, on February 27th, 2012%

So, how many more of these arguments for new media do we have to put up with? Remember when the airplane seatback was going to be the ultimate advertising? Or…
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The Tyranny of Creative Correctness in Advertising

By Doug Garnett, on February 20th, 2012%

Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection that turns advertising from a powerful advantage into failure. Creative…
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Setting Reasonable Expectations for Online Video Power

By Doug Garnett, on February 6th, 2012%

New media has found one more shiny new bauble… – this time it’s online video. Let the exaggerations and over-statement begin! (Oh, wait, they have…) Don’t get me wrong –
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No Sign of TV Problems in This Year’s Superbowl

By Doug Garnett, on February 6th, 2012%

For a threatened medium, TV sure draws the viewers. The overnights are in and it turns out yesterday’s Superbowl set a record as the most watched TV in history – …
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