The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss the good old days.) So we have to get used to complete lack of personal respect from advertisers. But even then there should be limits. Here’s how the fail goes… My USAir flight to Denver [...]
. . . → Read More: Ad Fail: Dramamine Ads Cause Air Sickness
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So, how many more of these arguments for new media do we have to put up with? Remember when the airplane seatback was going to be the ultimate advertising? Or the gas pump? Or the subway? Or, social media? Or… Well, for years we’ve had to put up with the same drivel about mobile advertising. [...] Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection that turns advertising from a powerful advantage into failure. Creative correctness is a disease. And it’s one the ad business needs to fight. Because forcing advertising to live up to any one group’s specific flavor [...] New media has found one more shiny new bauble – this time it’s online video. And we’re bombarded with exaggerated promises of a new marketing utopia. In truth, online video can bring tremendous power – but only if you approach it with your eyes open. For a threatened medium, TV sure draws the viewers. The overnights are in and it turns out yesterday’s Superbowl set a record as the most watched TV in history – ever. But wait. I know you skeptics out there will want to be certain. So, in local markets the share/rating numbers were also exceptionally high [...] |
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Copyright © 2010 Doug Garnett - All Rights Reserved |
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