Why Does JC Penney’s Struggle?

By Doug Garnett, on May 30th, 2012%

After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the hype surrounding some really odd advertising, why is it that…
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Social Media Research: Tunnel Vision on Steroids

By Doug Garnett, on May 24th, 2012%

Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone at Intel loves it. More on that in a minute.)…
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