The Power of Low & Consistent DRTV Spending

By Doug Garnett, on June 28th, 2012%

A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I responded “Why? What is the difference for your business between…
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The Power of Low & Consistent Mass Media Spending

By Doug Garnett, on June 28th, 2012%

Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it was refreshing to read Byron Sharp’s latest post “A Little…
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Cable Cutting? Census Suggests Just Sharing Households.

By Doug Garnett, on June 21st, 2012%

Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite, etc.). Of course, those wishing to become rich in a…
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Future TV Skepticism: Why I Don’t Think Apple will Conquer TV

By Doug Garnett, on June 8th, 2012%

It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction of TV. They report this, of course, with tremendous glee…
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Latest TiVO Results Illustrate the Impact of Communication Failure

By Doug Garnett, on June 1st, 2012%

…TiVO never told potential consumers their value so far too many boxes sat on retail shelves.The latest TiVO results are out: huge jump in revenue while still managing to lose
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