Apple vs Samsung Reminds Us: What’s Obvious Today Was Obscure in the Past

By Doug Garnett, on August 22nd, 2012%

‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever…
Read More: Apple vs Samsung Reminds Us: What’s Obvious Today Was Obscure in the Past

Web Advertising and the Myth of “Lean Forward Media”

By Doug Garnett, on August 2nd, 2012%

The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line advertising. But those very same companies are blind to the…
Read More: Web Advertising and the Myth of “Lean Forward Media”

Store Brand? Manufacturer Brand? The Real Issue is Telling Consumers Something Meaningful.

By Doug Garnett, on August 1st, 2012%

There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store brands are thriving. This is to be expected – both…
Read More: Store Brand? Manufacturer Brand? The Real Issue is Telling Consumers Something Meaningful.