Big Data. Big Promise. Big Caution.

Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new truths. Time will tell. But in the meantime, most big
Read More: Big Data. Big Promise. Big Caution.

Big Data. Big Promise. Big Caution.

Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new truths. Time will tell. But in the meantime, most big
Read More: Big Data. Big Promise. Big Caution.

Advertising Awards: Protecting the Creative Status Quo

As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting – when it comes to it’s impact on marketing. But we’re…
Read More: Advertising Awards: Protecting the Creative Status Quo

Advertising Awards: Protecting the Creative Status Quo

As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting – when it comes to it’s impact on marketing. But we’re…
Read More: Advertising Awards: Protecting the Creative Status Quo

“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

The Quote
Recently, at Atomic we came across a funny meme on DigiDay. The piece… was a blend of clever quotes attributed to David Ogilvy, mixed with a couple pictures
Read More: “The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

“The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

The Quote
Recently, at Atomic we came across a funny meme on DigiDay. The piece… was a blend of clever quotes attributed to David Ogilvy, mixed with a couple pictures
Read More: “The Best Ideas Come as Jokes”… But the Best Quotes are Sourced

Using Response Measured Advertising in an OmniChannel World

I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen the tremendous economic power that DRTV offers. Used in the…
Read More: Using Response Measured Advertising in an OmniChannel World

Using Response Measured Advertising in an OmniChannel World

I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen the tremendous economic power that DRTV offers. Used in the…
Read More: Using Response Measured Advertising in an OmniChannel World

Lego Takes the Life Out of Its Own Party

This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve been to these kinds of shows in the past –…
Read More: Lego Takes the Life Out of Its Own Party

“Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the value of leaving room for improvisation. I think it’s a…
Read More: “Practicing on the Bandstand”. Some Thoughts about Miles Davis, Improvisation & Business.

Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Quite often businesses succeed in spite of specific choices – not because of those choices…. Yet most never stop to consider which it is – choosing to believe they
Read More: Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Quite often businesses succeed in spite of specific choices – not because of those choices…. Yet most never stop to consider which it is – choosing to believe they
Read More: Succeeding Despite Bad Choices. Thoughts on “The Myth of the Media Shootout”

Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

In my last post I wrote about agency feedback loops – how important they are and the three tiers of feedback that drive the best improvement. (Link here.…)
Read More: Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

In my last post I wrote about agency feedback loops – how important they are and the three tiers of feedback that drive the best improvement. (Link here.…)
Read More: Seven Dysfunctional Ways Ad Agencies Learn the Wrong Lessons

Does Your Ad Agency Learn from Hard Results?

It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile of cheap phrases around that come out of this reality…
Read More: Does Your Ad Agency Learn from Hard Results?

Does Your Ad Agency Learn from Hard Results?

It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile of cheap phrases around that come out of this reality…
Read More: Does Your Ad Agency Learn from Hard Results?

New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work. Originally posted on Marketing Science…: A
Read More: New marketing practice, evidence or fashion?

New marketing practice, evidence or fashion?

Doug Garnett:Excellent thinking from Byron Sharp about how quickly new marketing practices become accepted – without any foundation that shows they work. Originally posted on Marketing Science…: A
Read More: New marketing practice, evidence or fashion?

The Emotional Impact of Facts

Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”… (published in 1965, I read this book in the 1980′s
Read More: The Emotional Impact of Facts

The Emotional Impact of Facts

Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”… (published in 1965, I read this book in the 1980′s
Read More: The Emotional Impact of Facts