Kickstarter’s COOLEST COOLER Can Teach Us a Digital Lesson

iStock_000023073680_Medium A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical vetting before a product hits retail. And there’s no question:…

Plant, Water, and Harvest: 7 Rules for Media Attribution

iStock_000010933844_Medium The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of highly accurate attribution is all the rage. And…

“Business as Usual” Marketing Fails Another Innovative Product: Titanium Coated Sewing Needles

Judith Quinn Garnett Art quilt courtesy Judith Quinn Garnett. Product innovation is the lifeblood of consumer hardgoods companies. And I’ve spent my career using communication to get maximum business impact for innovative products.…

Top 5 Posts of 2015

Red colorful fireworks on the black sky background   Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts: 1. The 24 Hour Fitness Personal Greeting is Creepy 2.…

Target “Misses” It’s Online Projections. And We Care…why?


Saw this story on RetailWire titled “Does Target have a problem online?” (click here). The gist is that analysts are worried about Target because they exceeded the national…

I Want My TiVO! Cutting the Cable on Cable Cutting

Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying as people cut the cable. And they’ve titled this…

Steve Jobs & Keeping Silos from Abusing Their Power

Silos HiRes cropped I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power – showing how/when being jack of all trades (and master…

Kickstarter Mythology Needs Some Retail Reality

Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie projects. It was designed for these and they seem to…

Big Data Caution…from GK Chesterton

“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it is a reasonable one. The commonest kind of trouble is…

Bureaucracy tends to protect itself even if that causes its own failure

This is a short post – because I mostly wanted to pass along Steven Dennis’s excellent thoughts about innovation in big operations. He posted those thoughts this morning on his…

The 24 Hour Fitness Personal Greeting Is Creepy

Some of the worst ideas start when someone means well, but doesn’t think clearly. Or. maybe, just thinks clearly badly. Either way, 24 Hour Fitness’s newly impersonal “personal” greeting just…

Where there’s new media smoke, there’s usually a smoke machine

Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles in modern marketing: Where there’s smoke, there’s usually

The Search for Meaning in Big Data

Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s less discussed are the challenges companies face in finding…

Cursed by Checkbox Video

You know the videos I mean – the ones made so the agency can check the box “Cool video complete”. (Of course, many of them aren’t very cool – at…

The Absurdity of Brand Disconnected from Product

Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a study claiming to tell us what brand attributes are most…

A Peek Inside Retail at JoAnn’s

My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s store manager. (Link here.) What a great blog…

Consumers Buy Products, Not Brands: How This Should Change Your Advertising

“Whenever you can, make the product itself the hero of your advertising.”
– David Ogilvy, Ogilvy on Advertising
We live in a grand age of “brand advertising” – where most…

Is Disruption the Most Important Model for Innovation?

The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would tell us it points the way to the strongest business…

Is Disruption the Most Important Model for Innovation?

The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would tell us it points the way to the strongest business…

The Brick & Mortar Advantage

We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as “Omnichannel”. After all, customers will buy through the channel that…