Doug Garnett is an expert in advertising communication and television. He is founder and CEO of DRTV agency Atomic Direct, writes regularly for Response Magazine and can be followed on Twitter @DRTVGuru. He is an adjunct professor of general advertising at Portland State University and writes and speaks regularly to share his vision of how brand clients can leverage the power of TV.
Doug also has extensive experience with technology. He started his career developing the first Apple II application at aerospace giant General Dynamics then designed and developed 3D engineering software. He moved into marketing while selling supercomputers and typesetting software before finding his true home – in advertising. His high tech advertising work has included campaigns for digital satellite television (DirecTV), cell phones (AT&T Wireless), the first internet appliance (the Netpliance iOpener), mobile gaming (Limbo), and many more.
Clients include Rubbermaid, Limbo, AT&T, Ugobe, Presto, DisneyMobile, AAA of California, Professional Tool Manufacturing (Drill Doctor), Kreg Tools, P&G, System Pavers, Apple Computer, Sears, Braun, DuPont (Teflon, Stainmaster), Bissel, and Hamilton Beach.
Doug can be reached through advertising agency Atomic Direct. Atomic is unique among agencies because video and television are the core of all our campaigns – resulting in video communication that delivers far higher impact. Our projects start with strategy and we deliver a full range of services including strategy, creative, production, media buying, campaign management, duplication and more – depending on client need.
Atomic executes three primary types of campaigns. Our award winning broadcast work ranges from traditional TV spots to 1/2 hour infomercials. We are also a leading agency for sales oriented video delivered in-store, online, and through direct mail. We create in-package training DVD’s and other instructional video to help clients increase customer satisfaction.
1219 SE Lafayette Street
Portland, OR 97202