By Doug Garnett, on February 21st, 2013% A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
Read More: At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey
By Doug Garnett, on February 18th, 2013% I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad biz and you’ll find a cacophony of agency names in…
Read More: Agencies Need to Be Good Stewards of Their Own Brand
By Doug Garnett, on February 8th, 2013% Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order to build brand, you need to use brand advertising. Except,…
Read More: The Brand Building Power of Product Advertising
By Doug Garnett, on October 15th, 2012% Wave Goodbye to Branded Content MythsHumanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult life has been paced by…
Read More: Space Jump Gets Viewers. But Does Branded Content Really Fly?
By Doug Garnett, on October 11th, 2012% I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut Pro/FCP-X debacle, starting 11/1 my company will create no new…
Read More: Apple & Application Software…iOS6 Maps Debacle Looks like Final Cut Fiasco
By Doug Garnett, on September 17th, 2012% Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.)… But there is a lot of hype about the rate of
Read More: New Confirmation that Offline Advertising Drives Online Success
By Doug Garnett, on September 12th, 2012% I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
Read More: Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors
By Doug Garnett, on July 2nd, 2012% The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech Apocalypse destroy whatever they touch. So, as soon as someone…
Read More: Research Shows that Smart Phones HELP Retail
By Doug Garnett, on June 28th, 2012% Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it was refreshing to read Byron Sharp’s latest post “A Little…
Read More: The Power of Low & Consistent Mass Media Spending
By Doug Garnett, on May 30th, 2012% After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the hype surrounding some really odd advertising, why is it that…
Read More: Why Does JC Penney’s Struggle?
By Doug Garnett, on February 20th, 2012% Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection that turns advertising from a powerful advantage into failure. Creative…
Read More: The Tyranny of Creative Correctness in Advertising
By Doug Garnett, on February 6th, 2012% New media has found one more shiny new bauble… – this time it’s online video. Let the exaggerations and over-statement begin! (Oh, wait, they have…) Don’t get me wrong –
Read More: Setting Reasonable Expectations for Online Video Power
By Doug Garnett, on January 10th, 2012% I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a lot of people in the ad business seem to have…
Read More: Award Show Skepticism: An “Effie” for Old Spice?
By Doug Garnett, on January 6th, 2012% Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe, they say, that these fundamental skills for understanding arcane concepts…
Read More: There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”.
By Doug Garnett, on November 14th, 2011% With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television…“. This book takes an unusual look at DRTV – focusing
Read More: New Book: “Building Brand with Direct Response Television”
By Doug Garnett, on October 25th, 2011% Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads to a bunch of lists – each claiming to reveal…
Read More: A Baker’s Dozen Truths About Brands and Brand Advertising
By Doug Garnett, on October 13th, 2011% Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a great job alerting the media! (Here’s the article about …
Read More: Read Headlines about New Media Research with Skepticism
By Doug Garnett, on October 10th, 2011% The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV was dying. But not only won’t it die — it…
Read More: More Confirmation of Traditional TV’s Advertising Strength
By Doug Garnett, on October 3rd, 2011% Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks like an interview format with an 800# underneath. Surprise turned…
Read More: Larry King. A TV Endorsement Sell Out?
By Doug Garnett, on September 29th, 2011% WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than content based marketing’s need to “feed the beast”? Want a…
Read More: My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing
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Main Atomic Direct Website
Doug Garnett  Founder & CEO, Atomic Direct
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