By Doug Garnett, on February 21st, 2013% A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
Read More: At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey
By Doug Garnett, on February 8th, 2013% Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order to build brand, you need to use brand advertising. Except,…
Read More: The Brand Building Power of Product Advertising
By Doug Garnett, on October 11th, 2012% I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut Pro/FCP-X debacle, starting 11/1 my company will create no new…
Read More: Apple & Application Software…iOS6 Maps Debacle Looks like Final Cut Fiasco
By Doug Garnett, on September 12th, 2012% I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
Read More: Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors
By Doug Garnett, on June 28th, 2012% Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it was refreshing to read Byron Sharp’s latest post “A Little…
Read More: The Power of Low & Consistent Mass Media Spending
By Doug Garnett, on May 30th, 2012% After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the hype surrounding some really odd advertising, why is it that…
Read More: Why Does JC Penney’s Struggle?
By Doug Garnett, on January 6th, 2012% Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe, they say, that these fundamental skills for understanding arcane concepts…
Read More: There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”.
By Doug Garnett, on November 14th, 2011% With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television…“. This book takes an unusual look at DRTV – focusing
Read More: New Book: “Building Brand with Direct Response Television”
By Doug Garnett, on October 25th, 2011% Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads to a bunch of lists – each claiming to reveal…
Read More: A Baker’s Dozen Truths About Brands and Brand Advertising
By Doug Garnett, on October 10th, 2011% The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV was dying. But not only won’t it die — it…
Read More: More Confirmation of Traditional TV’s Advertising Strength
By Doug Garnett, on October 3rd, 2011% Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks like an interview format with an 800# underneath. Surprise turned…
Read More: Larry King. A TV Endorsement Sell Out?
By Doug Garnett, on September 29th, 2011% WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than content based marketing’s need to “feed the beast”? Want a…
Read More: My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing
By Doug Garnett, on August 30th, 2011% Salesmanship is, and always has been, a critical skill needed to drive advertising success. Sadly, it’s a skill that doesn’t come out of J-school or portfolio school. Perhaps that’s why…
Read More: Salesmanship and The Myth of the New Consumer
By Doug Garnett, on August 22nd, 2011% Through the late 1990′s, the idea of “engaging” consumers became one holy grail of advertising. What agencies were seeking were ways to communicate with consumers as they “leaned forward” as…
Read More: When Brands Claim to “Engage” Online, Do They Really Engage Consumers?
By Doug Garnett, on August 15th, 2011% A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the more you waste money. Research inevitably leads to conformity.”… (
Read More: Mediocrity: The Biggest Danger to Advertising Research
By Doug Garnett, on July 13th, 2011% My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following: Your effective social media audience is about 10% of your…
Read More: The Bad News…And Good News about Social Media’s Effective Audience Reach
By Doug Garnett, on July 7th, 2011% My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following: Your effective social media audience is about 10% of your…
Read More: A 10% Audience: Social Media’s Bad News…and Good News
By Doug Garnett, on June 29th, 2011% Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment the social media users – and finally get some actionable…
Read More: 4th of July Reading: Research Helps Segment Social Media Users for Advertisers
By Doug Garnett, on June 29th, 2011% I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question from the brand side of the house: “How can it…
Read More: Brand Begins and Ends with Your Products (Or Services).
By Doug Garnett, on June 23rd, 2011%
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Main Atomic Direct Website
Doug Garnett  Founder & CEO, Atomic Direct
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