Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If you haven’t read it, it’s worth a serious read. (Link Here.) What surprised me most, though, about the letter is that it covers issues that could just as easily come from an advertising agency. The [...]
. . . → Read More: Goldman Sachs Resignation Letter Could Have Come From an Ad Agency
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Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection that turns advertising from a powerful advantage into failure. Creative correctness is a disease. And it’s one the ad business needs to fight. Because forcing advertising to live up to any one group’s specific flavor [...] New media has found one more shiny new bauble – this time it’s online video. And we’re bombarded with exaggerated promises of a new marketing utopia. In truth, online video can bring tremendous power – but only if you approach it with your eyes open. Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe, they say, that these fundamental skills for understanding arcane concepts like “profit” get in the way of true creativity. (More on this mis-direction in a future post about an ad biz culture I call “creative [...] It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad that today’s customer rep picked the one that says “We’re not satisfied until you’re not satisfied”. I just got off the phone from my worst customer service experience in…well…a long time. And this catalog that [...] I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming. After all, what are most teens watching online? You can bet it’s NOT Masterpiece Theater or Nature. More likely they’re watching video’s of guys becoming eunuch’s when [...] With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book takes an unusual look at DRTV – focusing on it’s biggest potential power: building brands while driving immediate sales (at retail as well as direct). This book is the result of the past decade when [...] Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads to a bunch of lists – each claiming to reveal “the” absolutes of brand building. The following makes no claim about summarizing absolutes. But the more lists I see, the more I love the far [...] |
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Copyright © 2010 Doug Garnett - All Rights Reserved |
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