By Doug Garnett, on October 23rd, 2012% There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV becomes a variant of online video. (Really? We need better…
Read More: Challenge the Myths of Internet TV with Reality
By Doug Garnett, on October 15th, 2012% Wave Goodbye to Branded Content MythsHumanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult life has been paced by…
Read More: Space Jump Gets Viewers. But Does Branded Content Really Fly?
By Doug Garnett, on September 12th, 2012% I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
Read More: Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors
By Doug Garnett, on August 22nd, 2012% ‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever…
Read More: Apple vs Samsung Reminds Us: What’s Obvious Today Was Obscure in the Past
By Doug Garnett, on July 2nd, 2012% The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech Apocalypse destroy whatever they touch. So, as soon as someone…
Read More: Research Shows that Smart Phones HELP Retail
By Doug Garnett, on June 21st, 2012% Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite, etc.). Of course, those wishing to become rich in a…
Read More: Cable Cutting? Census Suggests Just Sharing Households.
By Doug Garnett, on June 8th, 2012% It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction of TV. They report this, of course, with tremendous glee…
Read More: Future TV Skepticism: Why I Don’t Think Apple will Conquer TV
By Doug Garnett, on May 30th, 2012% After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the hype surrounding some really odd advertising, why is it that…
Read More: Why Does JC Penney’s Struggle?
By Doug Garnett, on May 24th, 2012% Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone at Intel loves it. More on that in a minute.)…
Read More: Social Media Research: Tunnel Vision on Steroids
By Doug Garnett, on March 21st, 2012% By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s has jumped ahead and taken over the second spot. In…
Read More: BK Succeeds! …At Proving Bad Advertising CAN Hurt Business.
By Doug Garnett, on February 28th, 2012% The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss the good old days.) So we have to get used…
Read More: Ad Fail: Dramamine Ads Cause Air Sickness
By Doug Garnett, on February 27th, 2012% So, how many more of these arguments for new media do we have to put up with? Remember when the airplane seatback was going to be the ultimate advertising? Or…
Read More: Mobile Advertising Not All It’s Been Cracked Up to Be?
By Doug Garnett, on February 6th, 2012% New media has found one more shiny new bauble… – this time it’s online video. Let the exaggerations and over-statement begin! (Oh, wait, they have…) Don’t get me wrong –
Read More: Setting Reasonable Expectations for Online Video Power
By Doug Garnett, on December 22nd, 2011% It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad that today’s customer rep picked the one that says “We’re …
Read More: “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time
By Doug Garnett, on December 12th, 2011% I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming. After all,…
Read More: Cable Cutting & Self Righteous Attacks on TV
By Doug Garnett, on December 6th, 2011% Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them. I learned this lesson on my first project out …
Read More: iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles
By Doug Garnett, on November 11th, 2011% I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and make the marketplace think it’s valuable. And from the start …
Read More: GoogleTV: “More Returns than Sales” (Logitech)
By Doug Garnett, on October 23rd, 2011% There’s something in the water of technology centers in the US that drives an idea that digital media always means revolution. It’s been there a very, very long time. And…
Read More: How is it that Television Keeps Getting MORE Vital, Not Less? (Including Some Surprising Thoughts from Jobs.)
By Doug Garnett, on October 13th, 2011% Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a great job alerting the media! (Here’s the article about …
Read More: Read Headlines about New Media Research with Skepticism
By Doug Garnett, on September 29th, 2011% WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than content based marketing’s need to “feed the beast”? Want a…
Read More: My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing
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Main Atomic Direct Website
Doug Garnett  Founder & CEO, Atomic Direct
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