BK Succeeds! …At Proving Bad Advertising CAN Hurt Business.

By Doug Garnett, on March 21st, 2012%

By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s has jumped ahead and taken over the second spot. In truth, many factors play into a change like this – it’s never one thing. An excellent article from the Atlantic discusses the major role product [...] . . . → Read More: BK Succeeds! …At Proving Bad Advertising CAN Hurt Business.

Ad Fail: Dramamine Ads Cause Air Sickness

By Doug Garnett, on February 28th, 2012%

The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss the good old days.) So we have to get used to complete lack of personal respect from advertisers. But even then there should be limits. Here’s how the fail goes… My USAir flight to Denver [...] . . . → Read More: Ad Fail: Dramamine Ads Cause Air Sickness

Mobile Advertising Not All It’s Been Cracked Up to Be?

By Doug Garnett, on February 27th, 2012%

So, how many more of these arguments for new media do we have to put up with? Remember when the airplane seatback was going to be the ultimate advertising? Or the gas pump? Or the subway? Or, social media? Or… Well, for years we’ve had to put up with the same drivel about mobile advertising. [...] . . . → Read More: Mobile Advertising Not All It’s Been Cracked Up to Be?

Setting Reasonable Expectations for Online Video Power

By Doug Garnett, on February 6th, 2012%

New media has found one more shiny new bauble – this time it’s online video. And we’re bombarded with exaggerated promises of a new marketing utopia. In truth, online video can bring tremendous power – but only if you approach it with your eyes open. . . . → Read More: Setting Reasonable Expectations for Online Video Power

“Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time

By Doug Garnett, on December 22nd, 2011%

It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad that today’s customer rep picked the one that says “We’re not satisfied until you’re not satisfied”. I just got off the phone from my worst customer service experience in…well…a long time. And this catalog that [...] . . . → Read More: “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time

Cable Cutting & Self Righteous Attacks on TV

By Doug Garnett, on December 12th, 2011%

I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming. After all, what are most teens watching online? You can bet it’s NOT Masterpiece Theater or Nature. More likely they’re watching video’s of guys becoming eunuch’s when [...] . . . → Read More: Cable Cutting & Self Righteous Attacks on TV

iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles

By Doug Garnett, on December 6th, 2011%

Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them. I learned this lesson on my first project out of college. In that project I designed a network of Apple 2′s to display wire wrap harness instructions for avionics assembly at General Dynamics. (Back [...] . . . → Read More: iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles

GoogleTV: “More Returns than Sales” (Logitech)

By Doug Garnett, on November 11th, 2011%

I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and make the marketplace think it’s valuable. And from the start Google revealed they had no coherent strategy to deliver value to consumers. Instead, announcements made it clear they were in a desperate ploy to steal [...] . . . → Read More: GoogleTV: “More Returns than Sales” (Logitech)

 
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