Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them. I learned this lesson on my first project out of college. In that project I designed a network of Apple 2′s to display wire wrap harness instructions for avionics assembly at General Dynamics. (Back [...]
. . . → Read More: iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles
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I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question from the brand side of the house: “How can it be good branding if it sold so well?” The truth is that product is your best way to build brand. But this has been lost [...] Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2 – my new iPad2 (64GB, 3g, black with Red case). A laptop free year. After getting Flatland, it took a while for it to dawn on me that I had immediately started living Laptop-Free. In [...] Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland 2. Have to admit that the full blown wide-eyed amazement has worn off. Because this is “merely” an upgrade and no longer a step into an entirely new world. Or is it? First, I love [...] It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare expert. But some of the fallacies surrounding FreeWare seem pretty obvious. One: There’s an implication that “Microsoft succeeded because it shared its code.” Really? It did? I don’t think so. If I remember right, Microsoft [...]
Did Apple turn tech marketing on its head with the iPad? The marketing world is guided by theories – “models” that are expected to explain the key issues we face and help us take action. Without these models, marketing would grind to a halt. Too often, though, we forget that these marketing theories . . . → Read More: My Ipad – Post 11 – Did the Apple iPad Succeed Without Early Adopters? We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they won’t pass along mis-information coming from competitor’s attack machines. But it doesn’t work that way. In politics, Clinton’s 1992 team found that the first story to be filed almost always established the one “storyline” . . . → Read More: My Ipad – Post 10 – iPad Input Strengths and Press Misinformation In the dark ages before desktop computers (way back in the 70′s and 80′s) we were able to work lots of places with pens and pads of paper. Then, the desktop computer arrived – a tremendous step forward. But we also became chained to the desktop. Laptops returned some limping mobility. But not enough. . . . → Read More: My iPad – Post 9 – The Good Old Days of Mobility |
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Copyright © 2010 Doug Garnett - All Rights Reserved |
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