By Doug Garnett, on December 6th, 2011% Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them. I learned this lesson on my first project out … Read More: iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles
By Doug Garnett, on June 29th, 2011% I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question from the brand side of the house: “How can it… Read More: Brand Begins and Ends with Your Products (Or Services).
By Doug Garnett, on April 22nd, 2011% Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2 – my new iPad2 (64GB, 3g, black with Red case).… Read More: iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year
By Doug Garnett, on April 20th, 2011% Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland 2. Have to admit that the full blown wide-eyed amazement… Read More: iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.
By Doug Garnett, on October 18th, 2010% It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare expert. But some of the fallacies surrounding FreeWare seem pretty… Read More: Should Apple Share its Software?
By Doug Garnett, on August 11th, 2010% The marketing world is guided by theories – “models” that are expected to explain the key issues we face and help us take action. Without these models, marketing would grind… Read More: My Ipad – Post 11 – Did the Apple iPad Succeed Without Early Adopters?
By Doug Garnett, on June 11th, 2010% We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they won’t pass along mis-information coming from competitor’s attack machines. But… Read More: My Ipad – Post 10 – iPad Input Strengths and Press Misinformation
By Doug Garnett, on May 30th, 2010% In the dark ages before desktop computers (way back in the 70′s and 80′s) we were able to work lots of places with pens and pads of paper. At General… Read More: My iPad – Post 9 – The Good Old Days of Mobility
By Doug Garnett, on May 25th, 2010% Been a bit since I blogged about the iPad. That’s what satisfaction (and a busy travel schedule) will do for you. Takes the edge off of blogging. Having completed my… Read More: My iPad – Post 8 – The Screen
By Doug Garnett, on May 14th, 2010% It was 2 weeks ago this afternoon that we welcomed the FedEx guy to the office and relieved him of responsibility for my iPad 3G. In other words, 2 weeks… Read More: My iPad – Post 7 – Two Weeks in Flatland
By Doug Garnett, on May 13th, 2010% Uh oh. Someone published an article telling me Flatland has big problems. It does? Here’s the scoop. A group recently tested the iPad among certain potential users and published their… Read More: My iPad – Post 6 – App Developers: Raise the Bar
By Doug Garnett, on May 8th, 2010% When Apple announced the iPad, many technologists criticized them for relying on the touchscreen for a keyboard. I was disappointed that Apple offered no explanation at the time. Because there’s… Read More: My iPad – Post 5 – Keyboard Solution Means Portability with Desktop Capability
By Doug Garnett, on May 6th, 2010% Sometimes it’s the small things that make a product revolutionary. That’s part of what drives some Windows advocates crazy about the Mac. Many small Mac advantages add up to a… Read More: My iPad – Post 4 – The Human Scale
By Doug Garnett, on May 5th, 2010% Today, Flatland and I took our first trip. To Las Vegas (whoopee – not) for the National Hardware Show (I like this show). Worked on the flight down, played a… Read More: My iPad – Post 2 – Flying & a Trade Show
By Doug Garnett, on May 5th, 2010% You may wonder where post 2 is. Funny story. The WordPress App on the iPad ate it. But trust me, that post is quite insightful and when I finally get… Read More: My iPad – Post 3 – Presentation Engine
By Doug Garnett, on May 2nd, 2010% Last Friday, I received my iPad and christened it “Flatland”. It’s an iPad 3g, 32GB. And I ordered Apple’s case, an output cable so I could present from it, and… Read More: My iPad – Post 1 – Missives from Flatland
|
Main Atomic Direct Website
Doug Garnett Founder & CEO, Atomic Direct
|