By Doug Garnett, on April 15th, 2013% Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is filled with tremendously attractive and detailed theories about action “X”…
Read More: Don’t Test Whispers
By Doug Garnett, on February 21st, 2013% A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here)…. Truth is that companies are out of control
Read More: At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey
By Doug Garnett, on February 18th, 2013% I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad biz and you’ll find a cacophony of agency names in…
Read More: Agencies Need to Be Good Stewards of Their Own Brand
By Doug Garnett, on January 10th, 2013% Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied.… Pretty funny. But while I may love that crack, it looks like satisfaction survey
Read More: Using Satisfaction Surveys to Create Unhappy Customers
By Doug Garnett, on September 12th, 2012% I discovered an excellent blog post (link here…) this week about marketers being mis-led by major research mistakes. One of his main examples? How “showrooming” fears have been
Read More: Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors
By Doug Garnett, on August 22nd, 2012% ‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever…
Read More: Apple vs Samsung Reminds Us: What’s Obvious Today Was Obscure in the Past
By Doug Garnett, on July 2nd, 2012% The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech Apocalypse destroy whatever they touch. So, as soon as someone…
Read More: Research Shows that Smart Phones HELP Retail
By Doug Garnett, on June 28th, 2012% Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it was refreshing to read Byron Sharp’s latest post “A Little…
Read More: The Power of Low & Consistent Mass Media Spending
By Doug Garnett, on June 21st, 2012% Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite, etc.). Of course, those wishing to become rich in a…
Read More: Cable Cutting? Census Suggests Just Sharing Households.
By Doug Garnett, on June 8th, 2012% It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction of TV. They report this, of course, with tremendous glee…
Read More: Future TV Skepticism: Why I Don’t Think Apple will Conquer TV
By Doug Garnett, on May 30th, 2012% After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the hype surrounding some really odd advertising, why is it that…
Read More: Why Does JC Penney’s Struggle?
By Doug Garnett, on May 24th, 2012% Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone at Intel loves it. More on that in a minute.)…
Read More: Social Media Research: Tunnel Vision on Steroids
By Doug Garnett, on April 11th, 2012% A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning, mostly, that agencies are interpreting this research to tell them…
Read More: Neuroscience: The Hot New Advertising Research Myth
By Doug Garnett, on February 20th, 2012% Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection that turns advertising from a powerful advantage into failure. Creative…
Read More: The Tyranny of Creative Correctness in Advertising
By Doug Garnett, on January 10th, 2012% I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a lot of people in the ad business seem to have…
Read More: Award Show Skepticism: An “Effie” for Old Spice?
By Doug Garnett, on January 6th, 2012% Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe, they say, that these fundamental skills for understanding arcane concepts…
Read More: There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”.
By Doug Garnett, on October 25th, 2011% Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads to a bunch of lists – each claiming to reveal…
Read More: A Baker’s Dozen Truths About Brands and Brand Advertising
By Doug Garnett, on October 13th, 2011% Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a great job alerting the media! (Here’s the article about …
Read More: Read Headlines about New Media Research with Skepticism
By Doug Garnett, on October 10th, 2011% The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV was dying. But not only won’t it die — it…
Read More: More Confirmation of Traditional TV’s Advertising Strength
By Doug Garnett, on September 29th, 2011% WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than content based marketing’s need to “feed the beast”? Want a…
Read More: My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing
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Main Atomic Direct Website
Doug Garnett  Founder & CEO, Atomic Direct
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