Online Ad Stalking: An Exciting New Way to Damage Your Brand

By Doug Garnett, on September 8th, 2010%

A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do anything that technology allows – social media or otherwise. For…
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My Ipad – Post 11 – Did the Apple iPad Succeed Without Early Adopters?

By Doug Garnett, on August 11th, 2010%

The marketing world is guided by theories – “models” that are expected to explain the key issues we face and help us take action. Without these models, marketing would grind…
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The Unspoken Costs of TV Over the Internet…

By Doug Garnett, on July 14th, 2010%

The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here)…. Why? Because there’s always a cost. And on the internet,
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Marketing Tech Like Consumer Goods: Move Beyond Cool.

By Doug Garnett, on July 11th, 2010%

Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to start changing our communication And that starts by getting a…
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Death of the Focus Group? Not When You Make them Productive.

By Doug Garnett, on July 6th, 2010%

My last post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are, frankly, silly. So why do we hear so much negativity…
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The Death of the Focus Group?

By Doug Garnett, on June 30th, 2010%

I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology – certainly for the development of advertising. Like any research methodology,…
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Turn a Shelf Potato Into a Retail Superstar

By Doug Garnett, on June 14th, 2010%

For years I’ve written about a type of retail product that my agency calls a “shelf potato…“. It’s a well loved product — loved by the manufacturer, loved
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Why Do Consumers Avoid Websites for Brands?

By Doug Garnett, on June 9th, 2010%

Just discovered this story at Brandweek… about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers nearly twice as likely to visit a company’s website than
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Google Needs an Infomercial

By Doug Garnett, on May 25th, 2010%

Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products made for consumer use. Truth is, the value of most…
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