I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press machine to create hype around Android as the solution for…
Read More: Which Advertising Drives the Most Android Success? Apple’s.
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A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do anything that technology allows – social media or otherwise. For… I ran across this presentation about GoogleTV…. It’s interesting. Because it suggests that Google really believes the silly things it said back in May and June. (See some of The marketing world is guided by theories – “models” that are expected to explain the key issues we face and help us take action. Without these models, marketing would grind… The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here)…. Why? Because there’s always a cost. And on the internet, This is a post on my other blog – “TheShelfPotato”…. Talks about Snuggie AND about the lessons brands should learn about Snuggie. As well as how brands shouldn’t follow Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to start changing our communication And that starts by getting a… My last post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are, frankly, silly. So why do we hear so much negativity… I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology – certainly for the development of advertising. Like any research methodology,… While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products are delivered with a sci-fi like naivete and a misplaced… It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching for a way to explain why we should care about… For years I’ve written about a type of retail product that my agency calls a “shelf potato…“. It’s a well loved product — loved by the manufacturer, loved We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they won’t pass along mis-information coming from competitor’s attack machines. But… Just discovered this story at Brandweek… about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers nearly twice as likely to visit a company’s website than Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect group think that might drive success. But all too often,… I loved this Forbes Article…. Because after 30 years working with consumer goods and technology, I don’t think tech companies have yet figured out how to listen to what matters Been a bit since I blogged about the iPad. That’s what satisfaction (and a busy travel schedule) will do for you. Takes the edge off of blogging. Having completed my… Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products made for consumer use. Truth is, the value of most… Last Thursday Google TV was announced. I’d hoped for something good. The intersection of TV and the internet could create a fantastic viewer experience. Sadly, the combined power of Google,… Read an article this morning about the iPhone (Apple’s iPhone Does Well Despite Better Competition…). Sadly the author cops out – takes the lazy way out – and |
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