Which Advertising Drives the Most Android Success? Apple’s.

By Doug Garnett, on September 30th, 2010%

I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press machine to create hype around Android as the solution for…
Read More: Which Advertising Drives the Most Android Success? Apple’s.

GoogleTV: Just a TiVO in Wolf Clothing?

By Doug Garnett, on August 27th, 2010%

I ran across this presentation about GoogleTV…. It’s interesting. Because it suggests that Google really believes the silly things it said back in May and June. (See some of
Read More: GoogleTV: Just a TiVO in Wolf Clothing?

The Unspoken Costs of TV Over the Internet…

By Doug Garnett, on July 14th, 2010%

The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here)…. Why? Because there’s always a cost. And on the internet,
Read More: The Unspoken Costs of TV Over the Internet…

Marketing Tech Like Consumer Goods: Move Beyond Cool.

By Doug Garnett, on July 11th, 2010%

Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to start changing our communication And that starts by getting a…
Read More: Marketing Tech Like Consumer Goods: Move Beyond Cool.

Is there a Consumer Downside to Internet & TV Convergence?

By Doug Garnett, on June 24th, 2010%

While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products are delivered with a sci-fi like naivete and a misplaced…
Read More: Is there a Consumer Downside to Internet & TV Convergence?

Even Google Can't Seem to Explain GoogleTV

By Doug Garnett, on June 16th, 2010%

It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching for a way to explain why we should care about…
Read More: Even Google Can't Seem to Explain GoogleTV

What We Learn Outside the Internet & TV Convergence Bubble

By Doug Garnett, on June 4th, 2010%

Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect group think that might drive success. But all too often,…
Read More: What We Learn Outside the Internet & TV Convergence Bubble

I Don't Care About Internet & TV Convergence

By Doug Garnett, on May 27th, 2010%

I loved this Forbes Article…. Because after 30 years working with consumer goods and technology, I don’t think tech companies have yet figured out how to listen to what matters
Read More: I Don't Care About Internet & TV Convergence

The Sound & Fury of GoogleTV

By Doug Garnett, on May 24th, 2010%

Last Thursday Google TV was announced. I’d hoped for something good. The intersection of TV and the internet could create a fantastic viewer experience. Sadly, the combined power of Google,…
Read More: The Sound & Fury of GoogleTV