Atomic Clients Featured in Response Magazine
 Different By Design
The latest DRTV campaign from Professional Tool Mfg highlights its new Work Sharp product. But the company also continues to break ground in the branded long-form DRTV environment.
Dupont’s Teflon Slides Into DRTV
Easy as AAA
When the California State Automobile Association, a division of AAA, wanted to tune-up its insurance sales — and also add some shine to its brand — it hitched a ride with direct response to make it king of the road.
Kreg Does a Jig for DR
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Valuable lessons from nearly two decades creating successful brand DRTV campaigns have led to this unique book. Building Brand with DRTV examines the critical strategic and tactical issues for this underutilized advertising medium and delivers powerful information from cover to cover.