http://www.atomicdirect.com DRTV Specialists Wed, 11 Apr 2012 19:25:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QPzzvaFQKk8/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QPzzvaFQKk8/#comments Wed, 11 Apr 2012 19:25:39 +0000 Doug Garnett https://dsgarnett.wordpress.com/?p=5910 . . . → Read More: Neuroscience: The Hot New Advertising Research Myth]]> http://www.atomicdirect.com/blog/communication/neuroscience-the-hot-new-advertising-research-myth/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/rz4xwIQmnqY/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/rz4xwIQmnqY/#comments Wed, 21 Mar 2012 19:54:51 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5834 . . . → Read More: BK Succeeds! …At Proving Bad Advertising CAN Hurt Business.]]> http://www.atomicdirect.com/blog/communication/bk-succeeds-%e2%80%a6at-proving-bad-advertising-can-hurt-business/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/dPFK-chlEiE/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/dPFK-chlEiE/#comments Wed, 14 Mar 2012 17:51:27 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5829 . . . → Read More: A Resignation Letter That Could Have Come From an Ad Agency]]> http://www.atomicdirect.com/blog/communication/a-resignation-letter-that-could-have-come-from-an-ad-agency/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/swEb9dhUEE8/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/swEb9dhUEE8/#comments Tue, 28 Feb 2012 23:41:40 +0000 Doug Garnett https://dsgarnett.wordpress.com/?p=5816 . . . → Read More: Ad Fail: Dramamine Ads Cause Air Sickness]]> http://www.atomicdirect.com/blog/communication/ad-fail-dramamine-ads-cause-air-sickness/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/A8lTbmxJS9Y/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/A8lTbmxJS9Y/#comments Tue, 28 Feb 2012 02:23:26 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5717 . . . → Read More: Mobile Advertising Not All It’s Been Cracked Up to Be?]]> http://www.atomicdirect.com/blog/communication/mobile-advertising-not-all-it%e2%80%99s-been-cracked-up-to-be/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/7XuYCXIgH0c/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/7XuYCXIgH0c/#comments Tue, 21 Feb 2012 00:33:44 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5391 . . . → Read More: The Tyranny of Creative Correctness in Advertisng]]> http://www.atomicdirect.com/blog/communication/the-tyranny-of-creative-correctness-in-advertisng/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/AloiI11_nF8/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/AloiI11_nF8/#comments Mon, 06 Feb 2012 23:15:29 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5732 . . . → Read More: No Sign of TV Problems in This Year’s Superbowl]]> http://www.atomicdirect.com/blog/communication/no-sign-of-tv-problems-in-this-year%e2%80%99s-superbowl/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QXo8IjLyTeQ/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QXo8IjLyTeQ/#comments Fri, 03 Feb 2012 06:26:48 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5618 . . . → Read More: Searching for Reasonable Expectations for Online Video Power]]> http://www.atomicdirect.com/blog/communication/searching-for-reasonable-expectations-for-online-video-power/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/yjLqy004Ma8/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/yjLqy004Ma8/#comments Tue, 10 Jan 2012 20:20:42 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5527 . . . → Read More: Award Show Skepticism: An “Effie” for Old Spice?]]> http://www.atomicdirect.com/blog/communication/award-show-skepticism-an-%e2%80%9ceffie%e2%80%9d-for-old-spice/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/fZR64tyGnDM/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/fZR64tyGnDM/#comments Sat, 07 Jan 2012 02:05:41 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5468 . . . → Read More: There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”.]]> http://www.atomicdirect.com/blog/communication/there-is-no-%e2%80%9croi-vs-brand%e2%80%9d-dilemma-when-you-know-your-%e2%80%9cprofit-horizon%e2%80%9d/feed/ 0