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	<title>Atomic Direct</title>
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	<link>http://www.atomicdirect.com</link>
	<description>DRTV Specialists</description>
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		<title>Don’t Test Whispers</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/4BLM96PB9DU/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/4BLM96PB9DU/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 16:57:05 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Doug Garnett's Blog]]></category>
		<category><![CDATA[DR Television]]></category>
		<category><![CDATA[Hardware & Tools]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=7535</guid>
		<description><![CDATA[Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is filled with tremendously attractive and detailed theories about action &#8220;X&#8221;&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/dont-test-whispers/">Don&#8217;t Test Whispers</a></span>
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		<title>At Walgreens:  An Amazing Abuse Of the Customer Satisfaction Survey</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/uSdRkbuZk6M/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/uSdRkbuZk6M/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 17:35:29 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand efforts]]></category>
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		<category><![CDATA[Doug Garnett's Blog]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=7410</guid>
		<description><![CDATA[A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction survey&#8217;s <a href="http://dsgarnett.wordpress.com/2013/01/10/using-satisfaction-surveys-to-create-unhappy-customers/">(link here)&#8230;</a>. At the time, Skye Weadick sent me a <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/at-walgreens-an-amazing-abuse-of-the-customer-satisfaction-survey/">At Walgreens:  An Amazing Abuse Of the Customer Satisfaction Survey</a></span>]]></description>
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		<title>Agencies Need to Be Good Stewards of Their Own Brand</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/vB7ONFOdq4g/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/vB7ONFOdq4g/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 23:45:18 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency names]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[brand efforts]]></category>
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		<category><![CDATA[Doug Garnett's Blog]]></category>
		<category><![CDATA[DR Television]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=6630</guid>
		<description><![CDATA[I&#8217;m often amazed at how poorly agencies manage their own marketing &#8211; especially their own brand. Look across the ad biz and you&#8217;ll find a cacophony of agency names in&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/agencies-need-to-be-good-stewards-of-their-own-brand/">Agencies Need to Be Good Stewards of Their Own Brand</a></span>]]></description>
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		<title>The Brand Building Power of Product Advertising</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/ZW2N2qsNYeM/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/ZW2N2qsNYeM/#comments</comments>
		<pubDate>Sat, 09 Feb 2013 01:59:28 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[brand efforts]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[building a brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[consumer goods]]></category>
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		<category><![CDATA[Doug Garnett's Blog]]></category>
		<category><![CDATA[DR Television]]></category>
		<category><![CDATA[Hardware & Tools]]></category>
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		<category><![CDATA[New media]]></category>
		<category><![CDATA[product advertising]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=7059</guid>
		<description><![CDATA[Funny how names are. A specific type of advertising was labeled &#8220;brand advertising&#8221;. So the myth developed that in order to build brand, you need to use brand advertising. Except,&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/the-brand-building-power-of-product-advertising/">The Brand Building Power of Product Advertising</a></span>]]></description>
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		<title>Consumer Solar Needs a Steve Jobs to Stop Languishing on the Shelf.</title>
		<link>http://theshelfpotato.com/2013/02/07/consumer-solar-needs-a-steve-jobs-to-stop-languishing-on-the-shelf/</link>
		<comments>http://theshelfpotato.com/2013/02/07/consumer-solar-needs-a-steve-jobs-to-stop-languishing-on-the-shelf/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 20:00:38 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[inexpensive energy]]></category>
		<category><![CDATA[Lawn & Garden]]></category>
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		<category><![CDATA[shelf potato]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar energy]]></category>
		<category><![CDATA[solar energy industry]]></category>
		<category><![CDATA[solar panels]]></category>
		<category><![CDATA[solving marketing problems]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[technology chasm]]></category>
		<category><![CDATA[Shelf Potato Blog]]></category>

		<guid isPermaLink="false">http://theshelfpotato.com/?p=540</guid>
		<description><![CDATA[I love solar energy. And it&#8217;s encouraging that tremendous advances in technology have driven panel costs down while delivering more energy from smaller packages. Yet, despite major investement in solar, the past 4 years have been more difficult for the solar energy industry than I&#8217;d expect &#8211; high profile bankruptcies, accusation of product dumping by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theshelfpotato.com&#38;blog=14222354&#38;post=540&#38;subd=shelfpotato&#38;ref=&#38;feed=1" width="1" height="1" />]]></description>
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		<title>Using Satisfaction Surveys to Create Unhappy Customers</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/kueNuohtjUM/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/kueNuohtjUM/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 16:24:10 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[consumer marketing]]></category>
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		<guid isPermaLink="false">https://dsgarnett.wordpress.com/?p=7067</guid>
		<description><![CDATA[Anti-motivational website Despair.com offers as their customer service mantra: <em>We&#8217;re not satisfied &#8217;til you&#8217;re not satisfied.&#8230;</em> Pretty funny. But while I may love that crack, it looks like satisfaction survey <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/using-satisfaction-surveys-to-create-unhappy-customers/">Using Satisfaction Surveys to Create Unhappy Customers</a></span>]]></description>
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		<title>Challenge the Myths of Internet TV with Reality</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/av_d4ECeG1g/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/av_d4ECeG1g/#comments</comments>
		<pubDate>Tue, 23 Oct 2012 21:52:12 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand advertising]]></category>
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		<category><![CDATA[direct response television]]></category>
		<category><![CDATA[Doug Garnett's Blog]]></category>
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		<category><![CDATA[Google TV]]></category>
		<category><![CDATA[Human Tech]]></category>
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		<category><![CDATA[Technology Advertising]]></category>
		<category><![CDATA[TV & Video]]></category>
		<category><![CDATA[tv convergence]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=6784</guid>
		<description><![CDATA[There&#8217;s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV becomes a variant of online video. (Really? We need better&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/challenge-the-myths-of-internet-tv-with-reality/">Challenge the Myths of Internet TV with Reality</a></span>]]></description>
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		<title>Space Jump Gets Viewers. But Does Branded Content Really Fly?</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/3heFKWvJecM/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/3heFKWvJecM/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 01:09:53 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand advertising]]></category>
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		<category><![CDATA[felix baumgartner]]></category>
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		<category><![CDATA[online video]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=6908</guid>
		<description><![CDATA[Wave Goodbye to Branded Content MythsHumanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult life has been paced by&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/space-jump-gets-viewers-but-does-branded-content-really-fly/">Space Jump Gets Viewers. But Does Branded Content Really Fly?</a></span>]]></description>
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		<title>Apple’s Struggle to Develop Application Software…the Eerie Similarities Between Final Cut and iOS6 Maps</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/sJizqF574yQ/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/sJizqF574yQ/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 03:05:26 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brands]]></category>
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		<category><![CDATA[TV & Video]]></category>

		<guid isPermaLink="false">https://dsgarnett.wordpress.com/?p=6827</guid>
		<description><![CDATA[I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut Pro/FCP-X debacle, starting 11/1 my company will create no new&#8230; <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/apples-struggle-to-develop-application-softwarethe-eerie-similarities-between-final-cut-and-ios6-maps/">Apple’s Struggle to Develop Application Software…the Eerie Similarities Between Final Cut and iOS6 Maps</a></span>]]></description>
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		<title>A Yard Sign Advertising Lesson From The Onion</title>
		<link>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/Y5mCfhMt4q0/</link>
		<comments>http://feedproxy.google.com/~r/doug-garnetts-blog/~3/Y5mCfhMt4q0/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 04:26:43 +0000</pubDate>
		<dc:creator>Doug Garnett</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogs & More Headlines]]></category>
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		<category><![CDATA[creative production]]></category>
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		<guid isPermaLink="false">http://dsgarnett.wordpress.com/?p=6698</guid>
		<description><![CDATA[My nephew recently pointed out this bit from joke news site The Onion. (<a href="http://www.theonion.com/articles/yard-sign-with-candidates-name-on-it-electrifies-c,18321/">Link here.&#8230;</a>) It&#8217;s a pretty funny article &#8211; suggesting that the act of putting up <br /><span>Read More: <a href="http://www.atomicdirect.com/blog/communication/a-yard-sign-advertising-lesson-from-the-onion/">A Yard Sign Advertising Lesson From The Onion</a></span>]]></description>
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