http://www.atomicdirect.com DRTV Specialists Fri, 03 Feb 2012 06:26:48 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QXo8IjLyTeQ/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/QXo8IjLyTeQ/#comments Fri, 03 Feb 2012 06:26:48 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5618 . . . → Read More: Searching for Reasonable Expectations for Online Video Power]]> http://www.atomicdirect.com/blog/communication/searching-for-reasonable-expectations-for-online-video-power/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/yjLqy004Ma8/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/yjLqy004Ma8/#comments Tue, 10 Jan 2012 20:20:42 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5527 . . . → Read More: Award Show Skepticism: An “Effie” for Old Spice?]]> http://www.atomicdirect.com/blog/communication/award-show-skepticism-an-%e2%80%9ceffie%e2%80%9d-for-old-spice/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/fZR64tyGnDM/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/fZR64tyGnDM/#comments Sat, 07 Jan 2012 02:05:41 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5468 . . . → Read More: There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”.]]> http://www.atomicdirect.com/blog/communication/there-is-no-%e2%80%9croi-vs-brand%e2%80%9d-dilemma-when-you-know-your-%e2%80%9cprofit-horizon%e2%80%9d/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/cnXX9am9qWU/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/cnXX9am9qWU/#comments Wed, 04 Jan 2012 17:27:24 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5396 . . . → Read More: Superbowl & ad content…]]> http://www.atomicdirect.com/blog/communication/superbowl-ad-content%e2%80%a6/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/PJavJGCRLTM/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/PJavJGCRLTM/#comments Fri, 23 Dec 2011 01:40:04 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5398 . . . → Read More: “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time]]> http://www.atomicdirect.com/blog/communication/%e2%80%9cdude-it%e2%80%99s-not-our-problem%e2%80%9d-thinkgeek-com-blows-their-brand-this-time/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/X_-K_ppP0X0/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/X_-K_ppP0X0/#comments Mon, 12 Dec 2011 20:13:41 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5108 . . . → Read More: Cable Cutting & Self Righteous Attacks on TV]]> http://www.atomicdirect.com/blog/communication/cable-cutting-self-righteous-attacks-on-tv/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/PJIVutmkyZY/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/PJIVutmkyZY/#comments Wed, 07 Dec 2011 00:55:51 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5304 . . . → Read More: iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles]]> http://www.atomicdirect.com/blog/communication/ipad-14-%e2%80%93-electronic-magazines-prove-once-again-that-content-trumps-bells-whistles/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/WKd4AB4oJC0/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/WKd4AB4oJC0/#comments Mon, 05 Dec 2011 20:22:52 +0000 Doug Garnett http://dsgarnett.wordpress.com/?p=5306 . . . → Read More: Drive Your DRTV Success by Testing BEFORE Scripting]]> http://www.atomicdirect.com/blog/communication/drive-your-drtv-success-by-testing-before-scripting/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/N7smsiY230Y/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/N7smsiY230Y/#comments Mon, 14 Nov 2011 19:51:16 +0000 Doug Garnett https://dsgarnett.wordpress.com/?p=5233 . . . → Read More: New Book: “Building Brand with Direct Response Television”]]> http://www.atomicdirect.com/blog/communication/new-book-%e2%80%9cbuilding-brand-with-direct-response-television%e2%80%9d/feed/ 0 http://feedproxy.google.com/~r/doug-garnetts-blog/~3/t_su4zVCndg/ http://feedproxy.google.com/~r/doug-garnetts-blog/~3/t_su4zVCndg/#comments Sat, 12 Nov 2011 01:45:23 +0000 Doug Garnett https://dsgarnett.wordpress.com/?p=5205 . . . → Read More: GoogleTV: “More Returns than Sales” (Logitech)]]> http://www.atomicdirect.com/blog/communication/googletv-%e2%80%9cmore-returns-than-sales%e2%80%9d-logitech/feed/ 0