Friends of Atomic
Atomic works closely with a select list of communications professionals, chosen because they are the best at what they do—and because they understand the "Atomic Way". At Atomic, we're proud of the achievements of our "friends"—and how their years of direct and traditional advertising experience offer more to our clients.
Don Lewis, Creative Director
Don has helped in creative strategy and direction for many of Atomic's recent campaigns, including Drill Doctor, DuPont Radiance and AAA. His 28-year, award-winning tenure in advertising has included appointments at several well-known agencies, including J. Walter Thompson and BBDO. During this time, Don has worked for clients including Ford, Goodyear, Firestone, Chrysler, and Kohl's. Don's work has resulted in more than a few awards, including Effie, Telly and Caddy awards.
Rick Norse, Telemarketing and DR Campaign Strategy
Rick has over 25 years of experience in providing cost-effective telemarketing and direct marketing solutions. He has worked with Atomic for the past five five years on virtually every campaign. In addition, Rick has worked with several leading advertising agencies including Foote Cone Belding Direct, and remains an affiliate of Network Direct, Inc. He has worked with such clients as American Express, Safeco Insurance, First Interstate Bank, Chase Bank, Nike, Kaiser Healthcare and dozens of pharmaceutical companies. Rick is also a member of the Direct Marketing Association, where he has won three Echo Awards for outstanding campaigns. He is also active in the Sales and Marketing Executives organization.
Jack Rubinger, Media Relations Manager
Jack Rubinger has more than 20 years of agency and corporate marketing communications experience. Since 1999, Rubinger has been the President of Jack Rubinger Media Relations. Jack has been evaluating and executing Atomic Direct's PR efforts for the past three3 years, including writing and distributing press releases, coordinating speaking opportunities and creating an overall PR campaign. Other clients include Professional Tool Manufacturing, First Tech Credit Union and MicroVellum. Rubinger has published articles about marketing, public relations and small business ownership in Oregon Business magazine, ArchNewsNow and The CEO Refresher.
Carla Roberts, Marketing Research & Strategy
Carla has over 25 years of strategic planning and marketing research and has worked extensively in both general advertising as well as in the infomercial and direct response industries. Carla has been helping with a number of Atomic Direct's research projects for the past 12 years, including work for Drill Doctor, Rubbermaid, DuPont, Wearever and Alberto-Culver. Carla has served as Research Director for BBDO/San Francisco and Creative Research Supervisor and copywriter for BBDO/NY. Her other clients include a long list of Fortune 500 companies that span almost every product category, which include AT&T Wireless, Proctor & Gamble, Ponds, Sears, Apple, RCA/Direct TV, Microsoft, PepsiCo, Braun, Charles Schwab, Visa and M&M Mars.