Services

Research

Where most areas of marketing have been refined based on experience and research, DRTV remains a very immature marketing discipline. Atomic is one company leading the way in making DRTV a stable marketing platform. And a key part of that effort is our research.

On nearly every project, Atomic conducts primary consumer research before we put pen to paper or start spending production budget.

We also use research to review rough cuts, analyze finished infomercials, and track strategic goals like brand awareness and understanding.

Why do we rely on research? Because spending $15,000 to $25,000 on research ensures that your production budget is invested and not wasted.

And, because our job is to "sell" your product. So we need information that can't be found in existing research. (Most marketing research focuses on top level issues like positioning and headlines—not on the details of closing a sale.)

The most important fact about our research is that it makes our clients more successful. Remember how industry wide nearly 19 out of 20 shows fail? Well at Atomic fully 8 out of 10 infomercials succeed. Research isn't the only reason for this success record. But without research we know that we'd succeed a lot less often.