Atomic Way

The "Yell & Sell" Fallacy

Most infomercial producers specialize in "yell and sell". It's a classic format and every now and then it sells a whole lot of product. In fact, many producers insist that it's the only way to sell. But yell and sell is actually a lot less successful than most will admit.

The shameful fact is that only 1 in 20 yell and sell campaigns succeeds. If yell and sell is so good, why do so many campaigns fail? Because consumers can't be "forced" to buy no matter how outrageous the talent or product claims.

The truth is that yelling doesn't add to sales—it probably even hurts them. So we created the Atomic Way, in which we first learn what it takes to sell your product, then communicate in interesting, effective ways that are dramatic and compelling.

And in the Atomic Way, we lose the yelling by combining smart sales pitches with brand-savvy creative. With our work, you'll be proud of your sales and proud of your show.

Best of all, with the Atomic Way, branded marketers get all the sales benefit of infomercials without destroying their brands. Because, in addition to a high rate of failure, yell and sell is guaranteed to destroy brands.